| 摘要: |
| 网络不正当竞争具体事例条款的局限性，导致较高比例的网络不正当竞争纠纷被下沉到网络不正当竞争一般条款中处理。网络不正当竞争一般条款的价值取向模糊，集中体现为保护目的、法律构成和体系定位不清晰。应当考量经营者利益、消费者利益、竞争秩序利益在网络环境中呈现出的变量因素及相互之间的均衡关系，综合评判网络不正当竞争一般条款中“妨碍、破坏”的涵义，谨慎通过行为类型化的方式将特定行为纳入“黑名单”。应当严格限定“利用技术手段”的涵义，以此界分网络不正当竞争一般条款与反不正当竞争法一般条款。 |
| 关键词: 网络不正当竞争、一般条款、价值取向、适用机理、保护目的 |
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| 基金项目:国家社会科学基金重大项目“数字网络空间的知识产权治理体系研究”（项目编号： 19ZDA164）以及国家社会科学基金一般项目“新技术时代反不正当竞争法对知识产权法的抵触适用研究”（项目编号： 20BFX150） |
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| The Value Orientation of the General Clause of Internet Unfair Competition |
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Liu Wei
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| Abstract: |
| Due to the limitation of the specialized clauses of Internet Unfair Competition, a high proportion of Internet unfair competition disputes are still dealt with under the general clause. The value orientation of the general clause is obscure, embodied especially in the unclear aim of protection, the obscure legal constitution and the systematic boundary. The meaning of “interference or destroy” under the general clause of Internet Unfair Competition should be decided by considering the variables and the interaction among the interest of competitor, consumer and competition order. The categorization method that puts the particular business behavior into the “black list” should be avoided. The meaning of “using technic measure” should be strictly defined, so as to draw a line between the general clause of Internet Unfair Competition and that of Anti-Unfair Competition Law. |
| Key words: Internet Unfair Competition, General Clause, Value Orientation, Application Philosophy, Aim of Protection |
